Artist Statement

Bulding photographs is how I like to describe my process of taking pictures. I believe that you can make a lot of exposures and hope that you get something great or you can take a little time to conceptualize, plan and use your understanding of the photographic process to build a great image. Taking time to figure out the purpose of an image is an important part of the process. The purpose maybe to fascinate or to excite, it maybe to communicate an idea or to evoke emotions. As a commercial photographer, I have learned that the most effective images were those designed to accomplished a very specific goal. Knowing what and how you want to communicate can only result in a better image.

Copyright© 2007 Jerry Taliaferro